Tian Li

Director, Business Analytics
Tian Li

Tian joined Afiniti in 2017 and leads the Business Analytics function for Canada. He is responsible for building a rich data environment for the Afiniti Artificial Intelligence team, and oversees performance measurement for all Canadian and several global clients.

Prior to Afiniti, Tian held various call centre and analytics roles in the telecommunications and retail industries at organizations such as SiriusXM and Loblaws.

Tian is a proud alumnus of the Richard Ivey School of Business at Western University, where he graduated with a degree in business administration.  In his spare time, Tian can often be found fishing in Ontario and abroad, always hoping to land the fish of a lifetime.