Our channel partners expand our market and facilitate seamless client acquisition

Global partnership footprint


New client expansion


Service offerings


Afiniti's Channel Partners

Channel partners provide additional opportunities to bring Afiniti solutions to market. These partners supplement Afiniti’s direct sales motions with indirect sales motions, providing valuable support.

Afiniti works closely with a wide range of channel partners that span consulting firms, systems integrators, value-added resellers, and managed services providers. Strategic collaboration with leading companies creates a smooth end-to-end experience for our clients, from purchase to deployment.

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McKinsey, the global management consulting firm, and Afiniti formed a global strategic alliance in 2014. McKinsey and Afiniti have successfully deployed the Afiniti solution to clients around the world.

NTT Data, renowned global IT innovator and subsidiary of Nippon Telegraph and Telephone (NTT), formed a strategic partnership with Afiniti in 2019 to accelerate Afiniti deployments in the UK.

Afiniti Channel Partner Program

What is the Channel Partner Program? Afiniti’s Channel Partner Program allows our partners and allies to bring Afiniti’s Enterprise Behavioral Pairing (EBP) solution to their base of prospects and clients, while also benefiting strategically and financially

Who is an Ideal Partner? Our typical channel partner works with large enterprises, ideally holding strong relationships within C-suite and Contact Center Leadership; while our channel partners span Consulting Firms, Systems Integrators, Value-added Resellers, Managed Service Providers, and more, all of our partners share the common desire to bring the best in AI and advanced analytics capabilities to their client base

How Do Our Partners Benefit? Our partners benefit from the program in numerous ways:
Differentiate their offering with leading AI solutions
Expand existing revenue streams with clients
Share in Afiniti’s financial upside (i.e., revenue share)
Increase brand awareness and augment marketing efforts

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