Last week at the O2 Partner Awards, Afiniti was named ‘Best Partner for Innovation’ in 2018. We truly appreciate the O2 team and their recognition of our long-standing, successful partnership.

Afiniti and telecommunications provider O2 first partnered in 2015 and have forged a strong relationship in which Afiniti EBP™ intelligently routes approximately 3 million calls per month placed to O2 on the basis of behavior. As a result, O2 is seeing $20 million in annualised incremental revenue, 8% churn reduction, and 15,000 annual incremental saves.

We look forward to continuing to provide our partner with measurable gains in profitability and customer satisfaction.

Attendees included Ian Hayhoe, Gareth Turpin, Malcolmn Cubitt, and our own Caroline Langan, Davide Caramelli, and Jay Duffy.