I’m excited to announce that as of the first of January 2016, SATMAP has a new corporate identity as Afiniti.
For the better part of a decade, you have known SATMAP as a phenomenal business that has brought to market a unique technology that transforms how people interact in large enterprises. But now is the time to change our identity to Afiniti. We are making the change for two main reasons:-
First, SATMAP is hard to say. Also, while it was once distinctive and had a thoughtful origin in the words “satisfaction” and “mapping”, today it is too easily confused with GPS, satellite, terrestrial mapping, and communications businesses.
Second, and perhaps more important, Afiniti speaks much better to the heart of what we do: creating better pairings between individuals that drive better experiences and better economic outcomes for our clients.
We are making this transition at a pivotal time for our business. We are rapidly scaling with some of the world’s largest and most successful businesses as our partners. In every way, we have arrived as one of the world’s leading technology companies.
This, of course, is because of your efforts as part of what will now be known as the Afiniti family. So please accept my thanks for all the incredible work which has brought us this far. I’m excited to see what the next ten years will bring.
Zia Chishti, Chairman & CEO