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Press Release: Afiniti strengthens Advisory Board, including appointment of David Cameron as Chair
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Press Release: Afiniti strengthens Advisory Board, including appointment of David Cameron as Chair

Afiniti Strengthens Advisory Board, Including Appointment of David Cameron as Chair

Former U.K. Prime Minister will lead Afiniti's Advisory Board. Admiral Bill Owens and Ali Siddiqui will also join the Advisory Board, as Afiniti embarks on next phase of global growth

HAMILTON, Bermuda, July 31, 2019 /PRNewswire/ - - Afiniti, the world’s leading provider of AI-based behavioral pairing technology, today announces that David Cameron, former Prime Minister of the United Kingdom, has been appointed Chair of its Advisory Board. Former Vice Chairman of the Joint Chiefs of Staff, Admiral Bill Owens, and former Ambassador of Pakistan to the United States, Ali Siddiqui, will also become members of Afiniti’s Advisory Board. They join a senior group of former and current business and political leaders on the Advisory Board, who provide Afiniti with global counsel on critical issues to the company as it continues to expand in markets around the world.

Mr. Cameron served as Prime Minister of the United Kingdom from 2010 to 2016 and as Leader of the Conservative Party from 2005 to 2016. During his time as Prime Minister, Mr. Cameron laid the foundations for a transformative U.K. digital strategy, putting in place measures to ensure the U.K. led the way in the new and emerging tech industries. Since stepping back from frontline politics, Mr. Cameron has assumed leading roles at several not-for-profit organizations that reflect his personal interests and prior work in government. He is currently President of Alzheimer's Research UK, Chair of the National Citizen Service’s Board of Patrons and he chaired the LSE-Oxford Commission on State Fragility, Growth and Development.

As Chair of the Advisory Board, Mr. Cameron will be responsible for curating and overseeing the strategic guidance provided by the Advisory Board to Afiniti’s management team and Board of Directors. As the opportunities and challenges associated with artificial intelligence become increasingly clear, Mr. Cameron’s experience of political leadership through periods of complexity, both domestically and on the international stage, will be invaluable as Afiniti focuses on driving growth by delivering tangible benefits to clients. Mr. Cameron’s personal interest in the potential for artificial intelligence to improve healthcare outcomes, create new growth and jobs and contribute to wider social and economic prosperity will be particular focus areas for him.

Admiral Owens and Mr. Siddiqui have each had distinguished careers across the public and private sectors. Admiral Owens left the military in 1996 after rising to become the second highest-ranking military officer in the United States Armed Forces. He subsequently pursued a successful business career in the telecommunications sector, serving as Chief Executive Officer of Teledesic LLC, Nortel, and AEA Holdings Asia, amongst other senior posts.

Mr. Siddiqui held high-level roles at several Pakistan-based companies before founding JS Bank in 2006. He has held Board directorships and executive roles at a number of leading philanthropic organizations, including acting as CEO of the Mahvash & Jahangir Siddiqui Foundation. He became Special Assistant to the Prime Minister of Pakistan in 2017, before becoming Ambassador of Pakistan to the United States in 2018.

Zia Chishti, Chairman and CEO of Afiniti, said: “We are delighted to welcome David, Bill and Ali to Afiniti. Our Advisory Board has a diverse array of senior business and political leaders who provide invaluable guidance to the company as we expand around the world. At Afiniti, we’re proud to be delivering real benefits through our AI technology today, helping to drive significant value to clients across industries. Afiniti is about raising the productivity of companies. David’s deep personal commitment to this issue makes him perfectly-placed to lead our Advisory Board, and all three new Board members will support Afiniti in our next stage of growth.”

David Cameron, Chair of the Advisory Board of Afiniti, commented: "The Government I led took a wide range of steps to ensure the UK was successful in the new tech industries: developing Tech City; supporting a FinTech ecosystem; ensuring that the UK was the best place for tech entrepreneurs to start and scale a business; sequencing genomes; and creating the Government Digital Service, which has become a world leader digitizing public services. As part of this work, I was excited to see the rapid development in Artificial Intelligence and the huge potential AI has to address some of the challenges that societies face today. I have been exploring developments in AI for some time to better understand how industry and policy-makers can collaborate in solving these challenges and ensuring that AI serves people's everyday lives. I am therefore delighted to have been asked to chair Afiniti’s Advisory Board, helping support their work to transform the future of customer service and interpersonal communications.”

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+1 (212) 333 3810

About Afiniti

Afiniti is reinventing how businesses communicate with their customers. It uses artificial intelligence to identify subtle and valuable patterns of human interaction in order to pair individuals on the basis of behavior, leading to more successful interactions and measurable increases in enterprise profitability. Afiniti operates throughout the world and has measurably driven billions of dollars in incremental value to its clients, which include companies in healthcare, telecommunications, travel, hospitality, utility, insurance and banking, among other industries with large, consumer-facing operations.

Afiniti has over 150 deployments in major enterprises across a range of sectors, including telecommunications, insurance, financial services, hospitality and healthcare, and has optimized more than 600,000 agents and 700 million customers. Afiniti’s technology continually learns and improves, analyzing 1.3 million interactions every day to refine its pairings.

Afiniti’s Advisory Board meets quarterly to provide counsel to the company on matters related to strategy, growth and technology.

For more information, please visit www.afiniti.com.

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