At Afiniti we are committed to harnessing the power of AI for good by upholding our environmental, social, and governance responsibilities. By integrating ESG principles into our AI-driven innovation and into our operations, we strive to create value for our customers while also contributing to a more sustainable and equitable world.
Innovation at Afiniti
Our Values
We’re a diverse team united by our shared values: think big, work smart, build trust, be open and spread joy.
Think Big.
We are inventors who give each other the time, the space, and the backup to try new things.
Be Open.
We’re an open and inclusive bunch, collaborating across time zones, cultures, and teams.
Build Trust.
We always do what’s right for our customers and we strive to make each other proud.
Work Smart.
We work both smart and hard, pursuing excellence in everything we do.
Spread Joy.
We keep the joy levels high by celebrating wins, saying thank you, and being generous with our praise.
Our Leadership
Jerome Kapelus
Chief Executive Officer
Becky Vernon
SVP, General Counsel
Belma Kaya
Head of Engineering
Ben Evans
Chief Partnerships Officer
Corey McCaffrey
SVP, General Counsel
Dileepan Narayanan
Chief Product and Technology Officer
Eleni Theodosiou
SVP, Head of Business Performance and Operations
Fakhar Ejaz
Head of People
John Kane
Head of R&D
Paul Maass
Head of Revenue
Thomas Inskip
President
Umair Mustafa
SVP, AI
Wesley Fink
Chief Financial Officer
Afiniti Ways of Working
At Afiniti, how we work is just as important as what we do. To support this belief, we’re introducing our “Ways of Working” —a set of ten core principles that reflect the behaviors and standards we expect from ourselves and one another. These principles are actionable commitments designed to shape our daily decisions, strengthen collaboration, and reinforce the company culture we strive to build.
We are relentless in driving for
excellence
We are relentless in driving for excellence
We act with urgency, follow through with discipline, and never settle. We think big, stay focused, and build for the long term—because great outcomes demand both ambition and execution.
We see everything through the
eyes of our clients.
We win if our clients win. For small daily decisions to bigger actions and big decisions,we need to put our clients first. If our clients thrive, we will thrive.
Be intentional.
Put thought into your priorities and rigor into your execution. Make decisions with purpose and based on planning. Work backwards from the outcome to ensure your plan is sound, you have the buy-in that you need, and the resources you require.
Ask difficult questions.
We have been doing a lot of things the same way for a long time. Some are right and some need change. Be inquisitive and challenge your leaders and partners when decisions are being made. Be relentless in pushing for change when you have done the work and have an informed viewpoint; show up prepared. Be firm but respectful in challenging the status quo.
Be kind and assume good.
Come into every situation with an open mind and assume the best. Put history behind you - it’s a clean slate. Be clear with your position and engage others with transparency.
We are all innovators who influence each other with facts and data.
There is no shortage of good ideas. To earn trust and credibility, be data-driven and rigorous in your decision-making and seek to influence with facts, not opinions. Well written documents are required for material decisions and will be better with input from key partners.
Be accountable to what you
commit.
We must move fast to win. Doing that requires that each one of us does what we say. Meetings should have clear actions and follow-ups with single-threaded leaders responsible for our commitments. Ruthlessly prioritize so that you can deliver on your commitments.
Confront hard conversations.
Genuine, direct and actionable feedback is an expectation. If you have something to say, sayit to the person directly and don’t look for validation from someone else (the anti-triangulation rule). Don’t let an issue get too big before you address it. While feedback can be hard to deliver and receive, we owe it to each other.
We are a global community.
We are fortunate to have a global employee population that is wonderful and diverse with so much to appreciate in each other. We always show respect for each other’s differences, religious beliefs and public holidays, and are mindful of different time zones.
Celebrate excellence.
Recognize each other’s outstanding performance, teamwork and gestures of kindnessone-on-one, in meetings and in public forums.
We are relentless in driving for excellence
We act with urgency, follow through with discipline, and never settle. We think big, stay focused, and build for the long term—because great outcomes demand both ambition and execution.
We are all innovators who influence each other with facts and data.
There is no shortage of good ideas. To earn trust and credibility, be data-driven and rigorous in your decision-making and seek to influence with facts, not opinions. Well written documents are required for material decisions and will be better with input from key partners.
We see everything through the eyes of our clients.
We win if our clients win. For small daily decisions to bigger actions and big decisions,we need to put our clients first. If our clients thrive, we will thrive.
Be accountable to what you commit.
We must move fast to win. Doing that requires that each one of us does what we say. Meetings should have clear actions and follow-ups with single-threaded leaders responsible for our commitments. Ruthlessly prioritize so that you can deliver on your commitments.
Be intentional.
Put thought into your priorities and rigor into your execution. Make decisions with purpose and based on planning. Work backwards from the outcome to ensure your plan is sound, you have the buy-in that you need, and the resources you require.
Confront hard conversations.
Genuine, direct and actionable feedback is an expectation. If you have something to say, sayit to the person directly and don’t look for validation from someone else (the anti-triangulation rule). Don’t let an issue get too big before you address it. While feedback can be hard to deliver and receive, we owe it to each other.
Ask difficult questions.
We have been doing a lot of things the same way for a long time. Some are right and some need change. Be inquisitive and challenge your leaders and partners when decisions are being made. Be relentless in pushing for change when you have done the work and have an informed viewpoint; show up prepared. Be firm but respectful in challenging the status quo.
We are a global community.
We are fortunate to have a global employee population that is wonderful and diverse with so much to appreciate in each other. We always show respect for each other’s differences, religious beliefs and public holidays, and are mindful of different time zones.
Be kind and assume good.
Come into every situation with an open mind and assume the best. Put history behind you - it’s a clean slate. Be clear with your position and engage others with transparency.
Celebrate excellence.
Recognize each other’s outstanding performance, teamwork and gestures of kindnessone-on-one, in meetings and in public forums.
Our Leadership
Jerome Kapelus
Chief Executive Officer
Becky Vernon
SVP, General Counsel
Belma Kaya
Head of Engineering
Ben Evans
Chief Partnerships Officer
Corey McCaffrey
SVP, General Counsel
Dileepan Narayanan
Chief Product and Technology Officer
Eleni Theodosiou
SVP, Head of Business Performance and Operations
Fakhar Ejaz
Head of People
John Kane
Head of R&D
Paul Maass
Head of Revenue
Thomas Inskip
President
Umair Mustafa
SVP, AI
Wesley Fink
Chief Financial Officer
Advisory Board
Kirsten Kliphouse
Former President, Americas, Google Cloud
Gavin Patterson
Former President & CRO, Salesforce
Janey Whiteside
CEO, Consello Growth and Business Development
Alan Jope
Former CEO, Unilever
Frank Jules
Former President, AT&T Global Business
Mark Hawtin
Technology Investor, Investment Director GAM
Shinbae Kim
Former Vice-Chairman of SK Group & CEO of SK Telecom
Ray Voelker
Former CIO, Progressive Corporation