Afiniti’s Green Solution

Environmental

Afiniti is committed to creating a greener and more sustainable future. Through actions and initiatives with an environmental focus, we look to reduce the impact of our operations.

How Afiniti is Revolutionizing Human Interactions and Protecting Our Planet

In recent years, new technologies have revolutionized the way we do business and how they are incorporated into everyday operations. Contact centers are no exception, with migration to the cloud and the deployment of AI technology creating new compute requirements. These technologies, while transformative, are resource-intensive and impact our environment.

Environmentally Focused Solutions

Afiniti is addressing these challenges with solutions that prioritize sustainability while enhancing performance. At the core of our operations is a commitment to balancing the benefits of our technology with its potential environmental impacts. Efficiency is in our DNA; our innovative technical design utilizes batch processing and symmetric multi-processing to increase computing efficiency, reducing time and energy costs. Additionally, by optimizing training processes and retraining models only when necessary, we significantly reduce computation usage and costs, taking a holistic approach to minimizing the environmental impact of our operations.

To further enhance efficiency and reduce energy consumption, we strategically set up our servers by our clients’ locations. This approach ensures optimal performance while minimizing the energy required for data transmission. By leveraging co-location data center capacity, we maximize efficiency and sustainability. This strategy allows us to avoid, reduce, and offset greenhouse gas emissions across our IT infrastructure, aligning with our commitment to environmental responsibility.

Our increased efficiency and low usage of computational equipment already contribute to a reduced environmental footprint. Lower energy and water consumption translate to a significant improvement in our carbon footprint. By lowering the need for computational equipment, we reduce the demand for minerals and rare earth commodities, which are associated with high carbon emissions and environmental degradation during extraction and mining processes.

We are actively driving employee awareness initiatives around best practices for reducing energy usage and, in 2024, agreed on a 4-year action plan following an energy savings opportunities audit. This underscores our commitment to sustainability and highlights the importance of engaging our entire organization in these efforts.

Interestingly, the design principles behind our optimization extend beyond our current solutions. Afiniti has been dedicated to developing a new, more environmentally focused contact center architecture for several years. Once implemented, this technology can significantly reduce the environmental footprint of the entire contact center industry, amplifying our positive impact on the environment. Our commitment to innovation and sustainability ensures that we continue to lead the way in creating a greener future.

We are dedicated to improving the efficiency of our AI optimization solutions. Leveraging cutting-edge technologies and innovation, we will continue to address pressing environmental challenges while providing value to all our stakeholders.