The AA is a roadside assistance and insurance provider in the UK and Ireland, serving 13 million customers and providing 2 million insurance policies.
The AA is at the forefront of technology and innovation within the industry and is undergoing a digital transformation, including developing its own breakdown app.
The AA recognized that Afiniti could assist them in further improving customer experience and growing their customer base, hence helping the business in securing its position as the leading breakdown and insurance business in the UK and Ireland.
The AA became one of Afiniti’s first clients in EMEA in 2014.
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